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PROOF SELLS!
WEEK 1: WELCOME TO PROOF SELLS!
Welcome + How to Get the Most Out of This Course (2:57)
A Quick Tour: DON'T SKIP THIS! (1:32)
Join the Proof Sells Community
You've Got Questions? We're Here to Help!
Week 1 Progress Tracker
CHALLENGE: Create a case study as we go!
How The Challenge Works (2:53)
An Email Template to Ask To Write a Case Study for Free
An Email Template to Give Your Freebie Client to Give to Their Customer
An Email Template to Chase Up The Client Questionnaire
PRE-WORK: SCOPING OUT THE MARKET
What Is a Case Study and Why Are They So Lucrative? (12:46)
Who Needs Case Studies?
Start a Case Study Swipe File
Level up Your Case Study Game With These 2 Research Shortcuts (10:15)
EXERCISE 1 - 22 Random Case Study Pages Example Swipe File
Pre-work Progress Tracker
WEEK 2 - DISCOVERY + PLANNING (AND SETTING YOURSELF UP FOR SUCCESS)
Discovery and Planning + 3 Tips For Success (5:08)
Client Kick-Off Brief (9:09)
Your Roadmap to Success
Get Organised with My Personal Trello Board (5:47)
Exercise 2: Fill Out the Brief as if You Are the Client
Week 2 Progress Tracker
WEEK 3 - INTERVIEWING WITH OOMPH
Setting up the Interview + My Personal Tips (10:03)
The Fairy Tale Formula: Use It for Your Most Compelling Case Study (4:05)
Quick 'n' Thorough Case Study Questions
Anatomy of a Good Follow up Question (+ the Power of the Pause)
Full Transcript From an Actual Client Interview
TECH TIP: How to Record and Transcribe your Interviews (4:56)
Confident Interviewer Cheat Sheet
A Quick Note from Tamsin: Getting Rid of the Interview Jitters
Week 3 Progress Tracker
WEEK 4 - WRITING A SUPER COMPELLING CASE STUDY
How to Craft the Words on the Page (21:13)
The CRISTALS Method
Bucket of Ideas Technique to Slash Your Writing Time in Half (2:20)
Peek Over My Shoulder - Case Study Teardown (9:10)
Navigating Approvals + Email Template (5:04)
Quick Copywriting Checklist
595 Head-Jerking Words to Electrify Your Case Study
Week 4 Progress Tracker
SUPER IMPORTANT: APPEARANCE MATTERS!
The Art Gallery Secret to Formatting Your Case Study (5:06)
How to Format Your Case Study Before Sending to Your Client or Designer (5:36)
Case Study Formats [Real Examples]
Appearance Matters Progress Tracker
WEEK 5 - HOW TO GRAB THE ATTENTION OF CASE STUDY CLIENTS
How to Bewitch With Your Cold Pitch (18:21)
MINI-BONUS Steal This Cold Pitch Template
Cold Pitching Resources and Links
How to Get a Customer to Say Yes: Tips and an Email Template
Week 5 Progress Tracker
BONUS 1 - WIN MORE CLIENTS WHITE LABEL EBOOK
Ebook: How to Repurpose Your Case Studies
What Is This + How Do I Personalise It? (4:33)
Listen to This Podcast to Understand Why You Need This Ebook
BONUS 2: Case Study Pricing Calculator + Tips
Tips on Pricing
Case Study Pricing Calculator
APPLY FOR PROOF SELLS ACCREDITATION (and groovy badge)
Take Your Accreditation Exam Now
You Scored Less Than 100%? What Next?
So You Scored 100%? Yay! What Next...
RESOURCES
May 2025: Case Study Critique Workshop Recording [1 hour, 19 minutes0 (79:12)
May 2025: Case Study Critique Recoring (First session) (62:14)
October 2023: Case Study Critique Recording
April 2023: Case Study Critique Recording (54:14)
October 2022: Case Study Critique Recording [1 hour, 41 minutes] (101:15)
April 2022 Case Study Critique Recording [2 hours] (119:26)
November 2021: Case Study Critique Recording [1 hour, 42 minutes] (102:31)
May 2021: Case Study Critique Workshop Recording [2 hours] (124:26)
Jan 2021: Case Study Critique Workshop Recording [90 minutes] (91:12)
Anatomy of a Good Follow up Question (+ the Power of the Pause)
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